25 ++ keyword match types examples 989061-Keyword match type
Jun 01, 18 · Step 3 Choose the correct match types In paid search, there are four different keyword match types that impact when your ads are shown Exact match – where keywords are represented like this womens shoes By using exact match keywords, your ads will only be shown when someone searches for that exact termExample A Bid on a keyword with phrase match Example B Bid on the same keyword with phrase match, but bid for a higher position The conversion rate of the Web site remains the same, but because of the higher CPC, the CPA (cost per action) Paid when a certain action is performed by a user increases, although there are more conversionsFeb , 18 · If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types Broad Match, Broad Match Modifier, Phrase Match, and Exact Match The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account Launching With A...